AXO is the methodology for measuring and improving how AI agents perceive your brand. This guide covers everything from the five AX dimensions to implementation playbooks.
The digital marketing alphabet soup now includes GEO and AXO. This field guide explains what each discipline does, when to use it, and how they work together.
Your AX Score measures how well AI agents can find, understand, and recommend your brand. Here's how to read it and what to do next.
Original research using AX Index data reveals the factors that determine which brands AI engines recommend. Structured data, entity clarity, and trust signals are the top three.
Quarterly data report analyzing AX Scores across 500+ brands. Key finding: only 12% of brands score above 70, and the gap between leaders and laggards is widening.