Agent Experience

Most organizations are building for humans
while ignoring agents.

Agent Experience (AX) is the practice of designing, measuring, and optimizing how AI agents interact with your digital presence. How they navigate your brand touchpoints. How they fail and recover. How they represent you to humans. Optagen defined this discipline and maintains AXD.ax: the open standard for Agent Experience Design.

Start an AX Engagement →
$15T
in B2B transactions will be agent-intermediated by 2028. The organizations that design for agents now will own the channels that matter. The rest will be invisible to the systems making buying decisions.
The AX Score

A 0-100 score across five dimensions of agent experience

Think of it as Google Lighthouse for agent interactions. We deploy 5 AI agents against your digital properties and score your performance across every dimension that determines whether agents can find, use, and represent your organization.

D
Discoverability
Can agents find you? Structured data, llms.txt, schema markup, entity clarity across knowledge graphs.
See full rubric
N
Navigability
Can agents traverse your digital presence? API documentation, content architecture, cross-reference quality.
See full rubric
O
Operability
Can agents complete tasks? Machine-readable pricing, programmatic purchasing paths, structured product data.
See full rubric
R
Recoverability
Can agents handle errors? Graceful degradation, fallback paths, clear error messages, retry-friendly architecture.
See full rubric
T
Transparency
Can agents understand and explain you? Factual claims, verifiable credentials, citation-ready content.
See full rubric

Industry benchmarks across 100+ scored organizations

OPEN STANDARD

The AX scoring framework is open and free to use

Optagen maintains AXD.ax: the open reference standard for Agent Experience Design. The five dimensions, scoring rubrics, principles, and anti-patterns are publicly documented, peer-reviewed, and free to implement. Optagen provides the professional services layer on top.

Explore the AXD standard Read the scoring rubrics Score your site free
axd.ax The open Agent Experience Design standard
12AX Principles
5Scoring Dimensions
100Point Scale
AX Track Services

From assessment to ongoing optimization

Each engagement builds on the last. Start with an audit to understand where you stand, design the architecture that fixes it, implement across your digital presence, then optimize as models evolve.

01
AX-01 ASSESSMENT

AX Audit

Engagement scope and investment discussed on inquiry. Contact us to start the conversation.

  • 5 AI agents deployed against your properties
  • AX Score across 5 dimensions
  • Competitive benchmarks from the AX Index
  • Prioritized remediation roadmap
  • Executive presentation
02
AX-02 ARCHITECTURE

AX Design

Engagement scope and investment discussed on inquiry. Contact us to start the conversation.

  • Agent Design System for your organization
  • API architecture for agent consumption
  • Content structure specifications
  • Error handling blueprints for agent recovery
03
AX-03 BUILD

AX Implementation

Engagement scope and investment discussed on inquiry. Contact us to start the conversation.

  • Full technical implementation of AX Design specs
  • APIs restructured for agent consumption
  • Structured data deployed across every touchpoint
  • Error handling built for graceful agent recovery
04
AX-04 RETAINER

AX Optimization

Engagement scope and investment discussed on inquiry. Contact us to start the conversation.

  • Continuous AX Score tracking and model updates
  • Monthly monitoring and proactive adjustments
  • Quarterly red team exercises
The Platform

Monitor. Design. Build.

The only platform that monitors, designs, and builds for the agent economy. Three tracks, one outcome: your organization works for agents as well as it works for humans.

1
Signal Track
Identifies how agents perceive you. Monitors 6 AI platforms continuously using AXO, our proprietary measurement methodology. Finds the gaps.
2
AX Track
Designs the fix. Agent Experience consulting that architects how your organization should work for agents. Specifies what needs to change and how.
3
Agent Layer
Builds the infrastructure. APIs for fact verification, identity validation, context provisioning, and governance. Implements what AX specifies.
Ready to design for agents?
Start with an AX Audit. You will know exactly where your organization stands, what to fix first, and how you compare to your industry.

Prefer to start with the open standard? Explore AXD.ax for the free scoring rubrics, principles, and tools.