Optagen
E-commerce intelligence

One source of truth for every store you run, and a ranked plan for what to fix first.

Optagen connects your Shopify, BigCommerce, WooCommerce, and Etsy stores and reads every signal that decides what sells: how AI assistants recommend your products, where your margin is, what demand is shifting, where returns concentrate, and which competitors are winning. It turns all of it into one ranked list, each recommendation tagged with an estimated revenue impact and the effort to do it.

Book a demo Using Shopify? See the Optagen Shopify app →
app.optagen.ai
In play this week
$12,840
ranked across 4 stores
Re-price 12 tariff-hit shells+$3,200
Evidenced86% confidence
Rewrite 9 agent-invisible titles+$1,900
EvidencedWriting Studio
3 competitors gained AI voicecontext
Context-only

Running a store means drowning in signals and guessing which one matters.

Your analytics are in one tab, your AI search visibility in another, your margin in a spreadsheet, your returns somewhere else. Every tool tells you what you could do. None of them tell you what to do first, or whether it will actually work.

Optagen is built to answer exactly those two questions, honestly. Here is how.

01 Live today

See your stores the way the market does

Optagen syncs Shopify, BigCommerce, WooCommerce, and Etsy into one set of governed facts, then reads every signal together, so a problem on a high-margin, high-visibility product gets the attention it deserves, and a problem on an invisible low-margin one does not crowd it out.

Every module reads from one synced source of truth. When a signal is thin or a sync is behind, Optagen says so and holds the number back, rather than showing a confident figure it cannot stand behind.
AI
AI visibility
Where your products appear when shoppers ask ChatGPT, Perplexity, Claude, and other assistants what to buy, model by model.
$
Margin & landed cost
Contribution by SKU, including tariff and duty exposure, so you know which products actually make money.
D
Demand
Typed signals, rising demand, dead stock, gaps, cross-sell patterns, drawn from real orders.
R
Returns
Where they concentrate and what is driving them.
P
Pricing
Elasticity-aware reads, stated as honest directional signals, never a false-precise claim.
C
Competitors
Your share of AI answer voice, measured from neutral, brand-free prompts.
02 Live today

One ranked plan, every action worth a number

Optagen turns what it reads into a single ranked list of what to fix, ordered by what moves the most for the least effort. Click any recommendation and an evidence drawer opens: the before and after, the estimated dollar impact, the rationale, and the sources it is built on. Every recommendation is labeled evidenced, context-only, or blocked on a data gap, so you always know how much to trust it. You decide what to act on.

Coming next · waitlist

Governed automation

We are building an agent layer that can take a goal, draft a plan across your stores, and execute the approved steps under policies you set: spend limits, approval gates above a threshold you choose, a rollback window, and an audit log of every change. Human-in-the-loop by design.

It is on the near horizon, not shipped yet, and we will not pretend otherwise. Today Optagen gives you the ranked plan and the evidence; you stay in control of every change.

Join the waitlist for the agent layer
03 The differentiator

Most tools recommend. Optagen keeps score.

Every time you act on an Optagen recommendation, it records a prediction: what should change, by how much, by when. Later, it checks what actually happened and scores the call, hit, miss, or too close to tell.

Over time that builds something most tools cannot show you: a track record. The hit rate by recommendation type. How realized impact compared to predicted. Which kinds of advice have earned your trust and which have not.

1The record is append-only. Past predictions are never quietly rewritten when the inputs change.
2A result inside the noise is scored as inconclusive, not spun as a win.
3When there is not enough track record yet to be sure, Optagen says so, rather than showing a confident number it has not earned.

This is the difference between a tool that sounds confident and one that can prove it.

Validation ledger · recent
Reorder midweight crew
pred +$2,000 · real +$2,180
Hit
Re-price 9 shells
pred +$2,800 · real +$2,610
Hit
Free-ship threshold $90
pred +$900 · real +$340
Miss
Title rewrite, 6 PDPs
pred +$1,400 · real +$1,360
Inconclusive
Without Optagen
Each store in its own dashboard; no single read across your platforms
No idea what AI assistants say when shoppers ask about your category
No clear view of which products are worth promoting and which quietly lose money
Signals scattered across analytics, AI search, spreadsheets, and guesswork
No way to tell which fixes actually moved anything
With Optagen
Every store synced into one governed source of truth, scoped by a store switcher
AI visibility, margin, demand, returns, pricing, and competitor signals in one ranked plan
Every recommendation opens its evidence: impact, rationale, sources
Every recommendation labeled by how much to trust it, never dressed up
A scored track record: what was predicted, what actually happened

One plan across every store you run

Connect today: Shopify, BigCommerce, WooCommerce, and Etsy. A store switcher scopes every view, to one store or all of them at once. More connectors are on the way.

Shopify
BigCommerce
WooCommerce
Etsy
More on the way
Using Shopify? Optagen also has a dedicated Shopify app that works right inside your Shopify admin. See the Optagen Shopify app →

Built for the people who run the store

01
Founders & owner-operators
A short weekly list of fixes, each tagged with the revenue at stake.
02
Multi-store & multi-platform operators
One plan across Shopify, BigCommerce, WooCommerce, and Etsy, one ranked queue instead of five dashboards.
03
Marketing leads at DTC brands
Manage AI search like the channel it has become, alongside the rest of your store’s priorities.
04
Agencies
One workspace across client stores, white-label reporting, one revenue-ranked queue.
$240B
in U.S. online sales projected to be AI-assisted by 2028
Optagen research, Q1 2026
40%
of shoppers under 35 ask an AI assistant for product recommendations
Optagen research, Q1 2026

Questions, answered honestly

Get in touch

Tell us what you are dealing with.

Tell us about the stores you run and what you are trying to solve, and we will show you how Optagen turns it into a ranked plan, each fix tagged with the revenue at stake. No pressure, no invented numbers.

Already on Shopify? You can skip the form and install the Shopify app →
We will only use this to reply. No spam.

Stop guessing which fix matters. Start with the ranked plan.

Book a demo Using Shopify? See the Shopify app →