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AX (Agent Experience): how AI agents perceive, navigate, and recommend your brand.
They evaluate your product, navigate your docs, call your APIs, and form opinions about your brand. Optagen designs, measures, and builds how that interaction works.
60 seconds. No credit card required.
AI agents are not just answering questions. They are evaluating products, reading documentation, calling APIs, filing support tickets, and forming recommendations that reach humans without a human ever asking.
Your digital presence was designed for people. Most of it does not work for agents. They cannot find your pricing. They cannot recover from your errors. They cannot verify your claims. When an agent cannot complete a task with your product, it is more likely to recommend someone else.
Optagen is built to address that.
We deploy AI agents against your digital presence and measure exactly what they can and cannot do. The AX Score and AX Index give you a 0-100 benchmark across five dimensions: Discoverability, Navigability, Operability, Recoverability, and Transparency.
The AX Track consulting practice designs your Agent Experience: the architecture, content structure, API design, and error handling that determine whether agents can successfully interact with your organization.
Agent Layer provides the APIs that make agent interactions reliable at scale: fact verification, identity validation, context provisioning, and ethical constraint enforcement.
The AX Index
The AX Index scores 500+ organizations quarterly on Agent Experience across five dimensions.
It is the only public benchmark for how well an organization's digital presence serves AI agents. See where your industry stands and where you rank.
Explore the AX Index , 500 brands →"We had no idea AI was describing us incorrectly until we ran the Optagen audit. Within 60 days we were appearing in ChatGPT recommendations for our three most important category queries."
VP of Marketing, B2B SaaS company
Individual results vary. This outcome reflects one client's experience during a specific engagement period and is not representative of typical results.
Optagen.ai was founded by practitioners with 15 years of brand and creative direction across Apple, Nike, Netflix, and Microsoft. We built this platform because we watched enterprise brands become invisible to AI systems, with no tools, no methodology, and no standard to fix it.
We maintain the open AXD standard at axd.ax, the only publicly documented scoring rubric for Agent Experience. Our methods are transparent and peer-reviewable by design.
GEO and AX monitoring surfaces every gap between how AI describes your brand and how your brand actually works. Bring that data to every leadership conversation.
See Monitoring plansAgents need machine-readable pricing, typed API errors, programmatic authentication, and structured documentation. AX audits find the gaps. AX implementations close them.
See AX consultingThe organizations that design for agents now are likely to lead the channels that matter as AI intermediation becomes the default. Optagen gets you there first.
Get your free AX ScoreFREQUENTLY ASKED
Agent Experience is the practice of designing, measuring, and optimizing how AI agents interact with your organization. Just as User Experience (UX) defines how humans experience your product, Agent Experience defines how AI agents experience it. As agents become the primary interface layer for enterprise software, AX becomes a critical design discipline.
SEO and GEO optimize for how AI search engines surface your content. Agent Experience goes further: it addresses whether agents can actually use your product. An agent that finds your brand but cannot read your pricing, call your API, or recover from your errors will recommend a competitor. AX fixes the interaction, not just the discovery.
Three product lines. Monitoring tracks how AI platforms perceive and represent your brand. AX Consulting designs and implements how your organization works for agents. Agent Layer APIs provide the infrastructure that makes agent interactions reliable. Most clients start with a free AX Score audit.
A 0-100 score across five dimensions of Agent Experience: Discoverability, Navigability, Operability, Recoverability, and Transparency. We deploy AI agents against your digital presence and score each dimension based on what agents can and cannot do. The full rubric is publicly documented at axd.ax.
Monitoring clients have seen measurable shifts in AI brand perception in as little as 60 to 90 days. Results vary based on the size of the gap, the platforms monitored, and changes made during that period. AX implementation timelines depend on engagement scope: an AX Audit typically takes 4 to 6 weeks. Full AX Implementation typically runs 12 to 24 weeks.
THE AGENT ECONOMY IS NOT COMING. IT IS HERE.
Find out how agents experience your organization.
START HERE
We deploy AI agents against your digital presence and score you across five Agent Experience dimensions in about 60 seconds. Discoverability, Navigability, Operability, Recoverability, Transparency.
Get your free AX Score60 seconds. No credit card required.
FREE AX SCORE
Enter any URL. We deploy AI agents against your digital presence and score you across five AX dimensions in under 60 seconds.
Full AX Audit
The free score gives you the number. The full audit gives you the strategy. Every finding, every recommended fix, every action mapped to the gap.
Get in touch
Your submission goes directly to our intake agent , an AI that reads every inquiry, classifies it, and prepares a structured brief for the team before any human sees it. You'll hear from us within one business day.
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Every submission is processed by our AI intake agent before reaching the team. It classifies your inquiry against our AXO service offerings, assesses urgency, and drafts a recommended response brief , all before any human sees it.
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