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SHOPIFY PROFIT MARGIN CALCULATOR

Calculate your Shopify profit margin. Then find what is changing it.

Use net sales and matching-period COGS for a quick gross-margin result. Then use Optagen to investigate the products, discounts, returns, inventory, and marketing decisions behind the movement.

Calculate marginInstall Shopify app

Free calculator · No account required

optagen · priority actions Connected

Shopify margin calculator

Start with gross margin.

Use net sales after discounts and refunds, with COGS from the same period and currency.

Open the full cost worksheetOperating estimate only
Tracking your visibility across
ChatGPT Perplexity Claude Gemini Copilot Grok Meta AI DeepSeek
What's inside

Real insights, driving action.

01Strategy

An analyst that never sleeps

Every Monday Optagen reads every signal and writes your plan: a thesis, the pillars, a 90-day path.

  • One clear bet for the quarter, in a sentence.
  • Every call links to the signals behind it.
  • Rewritten each week as the answers move.
This quarter
Own "non-toxic" before rivals lock it in.
Claim PFOA-free Localize UK Win Wirecutter
From 83 signals · confidence high
02Priority Actions

To-do lists, not reports

Your home screen is a ranked queue of fixes, sorted by revenue and rebuilt every scan. Click one, land where you fix it.

  • Each action shows its dollar impact and the minutes to do it.
  • New scans add new tasks on their own.
  • One click jumps to the exact product or fix.
01
Rewrite 3 PDPs for "non-toxic"
12 min
+$3,200
02
Add Offer schema to 28 products
8 min
+$1,850
03
Win the Wirecutter citation
outreach
+$1,200
Proven moves first · ranked by payoff for effort
03AI Writing Studio

Rewrite once, win the answer

Audit any product page, generate FAQs, and publish optimized copy directly to Shopify.

  • Scores each page and lists what's missing, with the lift of each fix.
  • Drafts Q&A from real shopper and AI queries.
  • Publish live, then watch visibility move.
72PDP score · Dutch Oven 6qt
Add "PFOA-free" to title+8
Add Offer price schema+6
List item weight in specs+4
04Competitor Intel

See who's winning AI search

Track which brands AI favors, the phrases they own, and the sources that cite them.

  • Your share of every category answer.
  • Citation gaps ranked by the visibility you'd gain.
  • Likely competitor moves before they happen.
Caraway
41%
Our Place
23%
You
12%
Share of "non-toxic cookware" answers
05Attribution & Carts

Prove AI drives revenue

Tie AI visibility to real orders, and catch the AI-era patterns classic analytics miss.

  • AI revenue, per product.
  • Tell AI shopping agents apart from people.
  • Discover root causes.
268
human carts
44
AI-agent carts
Agents bail at shipping96%
Pricing

Plans that grow with your store count.

Every plan starts with a free AI visibility scan. Monthly pricing shown; annual billing saves 25 percent.

Starter

$25
per month

One store · weekly monitoring

7-day free trial

Start free
Most popular

Growth

$129
per month

One store · full prioritized queue

7-day free trial

Start free

Pro

$299
per month

Up to 3 stores · agents and rules

7-day free trial

Start free

Agency

$699+
per month

Many stores · team and client access

Talk to us
How it works

Live in minutes.

1

Install and connect

Add Optagen from the Shopify App Store. Your catalog syncs automatically. No tags, no code.

2

Protect performance now

Optagen checks margin, pricing, inventory, returns, demand, and marketing signals for issues that deserve attention.

3

Prepare for AI-led commerce

GEO tracks visibility in AI-generated answers. AX checks whether agents can understand and act on your storefront.

4

Review one ranked plan

See the evidence and likely impact behind each opportunity. Nothing changes without your approval.

Questions

The things merchants ask first.

How does Optagen see what AI says about me?

We query each AI engine the way a shopper would, then map where and how your products appear. No scraping, no code.

Will it change my product pages without asking?

Never automatically. The AI Writing Studio drafts rewrites and FAQs; you review and publish. Every change is logged with full history for rollback.

What counts as an "AI engine"?

Answer engines like ChatGPT, Perplexity, Claude, Gemini and Copilot. Engine coverage varies by plan.

Do I need a developer?

No. Optagen installs from the Shopify App Store and syncs your catalog automatically. Most merchants are looking at their first action list within minutes.

Can I change plans later?

Anytime, from your Shopify admin. Upgrades unlock more products, engines, and history immediately; downgrades take effect next billing cycle.

ONE E-COMMERCE INTELLIGENCE PLATFORM

Protect today. Prepare for tomorrow.

Optagen brings immediate store intelligence across margin, pricing, inventory, returns, demand, and marketing into one ranked plan. AX and GEO add the future-proofing layer for AI-led discovery and shopping across Shopify, WooCommerce, and Etsy.

See the full platform →

Bring the full picture inside Shopify.

Install Optagen, run your first scan, and get a ranked, revenue-tagged list of fixes inside your Shopify admin in minutes.

Install the Shopify appRun a free scan first

7-day free trial · Cancel anytime