S-10 , Publisher AI Representation Assessment

Does AI represent
your content
correctly?

AI systems misrepresent publisher content 45–60% of the time. They misattribute articles, fabricate quotes, and cite competitors instead of sources. Signal Integrity measures exactly where your content is distorted , and quantifies the damage.

Request Assessment See Methodology
45%
of AI responses about publisher content contain significant errors
BBC / EBU study, 22 organizations
60%
of AI citation responses are incorrect
CJR / Tow Center, 1,600 queries, 8 platforms
33%
decline in publisher Google search referrals in 2025
Chartbeat, 2,500+ news sites
$0
tools built for publishers to measure AI representation
Signal Integrity is the first

The Problem

Your content is being used. Not attributed.

Every major AI platform ingests publisher content to generate responses. But none of them are contractually required to cite correctly , and most don't. Licensing deals don't fix it. robots.txt doesn't fix it. And until Signal Integrity, there was no way to measure it.

01 Misattribution. AI platforms regularly name the wrong source for your content , or cite syndicated versions while ignoring the original.
02 Content distortion. Summaries alter tone, strip context, and present editorial opinion as fact. 13% of direct quotes are fabricated or absent.
03 Licensing doesn't help. Publishers with active OpenAI and Google deals showed no measurable improvement in citation accuracy in independent testing.
04 Competitor displacement. In categories where you hold clear authority, AI platforms routinely surface competitor content instead.

How AI platforms handle publisher content today

Platform Citation Accuracy Licensing Active
Perplexity ~35% Some
ChatGPT Search ~40% Some
Google AI Overviews ~25% No
Gemini ~38% Some
Copilot ~42% Some
Grok ~28% No

Estimates based on CJR/Tow Center and BBC/EBU methodology. Your results will vary by publisher type and content vertical.

The measurement gap

Every existing AI visibility tool (Profound, Semrush, Otterly) measures how AI recommends brands. Not one measures how AI represents publisher content. Signal Integrity fills that gap.

Six Signal Dimensions

What Signal Integrity measures

D1 · 35% weight
Citation Accuracy
How often AI platforms correctly attribute content to your publication , correct source name, correct URL, correct byline chain.
HIGHEST WEIGHT , most directly actionable
D2 · 30% weight
Content Fidelity
How accurately AI represents the substance, tone, and nuance of your published content , including direct quote accuracy and opinion/fact separation.
EDITORIAL INTEGRITY RISK
D3 · 20% weight
Competitive Displacement
In content verticals where your publication holds authority, how often does AI cite competitors instead? Higher score = lower displacement.
REVENUE RISK INDICATOR
D4 · 15% weight
Publisher Citation Rate
What percentage of AI responses that draw on your content verticals include your publication as a named, linked source.
BRAND AUTHORITY SIGNAL
D5 · add-on
Licensing Effectiveness
If you have active AI licensing deals, Signal Integrity compares citation accuracy on licensed platforms vs. unlicensed platforms , providing independent deal performance data.
NEGOTIATION LEVERAGE
D6 · add-on
Advertiser Intelligence
Which brands do AI platforms mention alongside your content? Maps the brands your editorial work supports in AI responses , a new revenue data asset for your ad sales team.
MONITORING TIER

Methodology

Rigorous, reproducible, publisher-specific

1
Publisher profile intake
We map your content verticals, strongest editorial categories, known competitors, and any active AI licensing deals. This shapes the query set and scoring weights.
2
Query set generation
100 queries across two types: attribution queries (who published this content?) and topical queries (what does AI surface for topics in your verticals?). Generated specifically for your publication.
3
Platform execution
Queries run across AI platforms , MVP covers Perplexity and Claude Search; Phase 2 adds Google AI Overviews, Gemini, Copilot, and Grok. Each query run 3 times for confidence intervals.
4
LLM-as-judge evaluation
Each response is evaluated by a structured AI judge using the CJR/Tow Center citation taxonomy and BBC/EBU content integrity framework , 80–90% agreement with human evaluators.
5
SIA score + report delivery
Weighted aggregate produces your composite Signal Integrity Assessment (SIA) score. Full interactive report delivered to your client portal within 14 days.

Assessment specifications , MVP

Query volume100 queries / assessment
Query types50 attribution · 50 topical
Replications3× per query for confidence intervals
Scoring rubricCJR + BBC/EBU frameworks
DeliveryHTML report + SIA score
Turnaround24 hours

Pricing

Assessment · Monitoring · Intelligence

Tier 1
Initial Assessment
$7,500
one-time · standard

A complete Signal Integrity Assessment of your content corpus across two AI platforms. Full SIA score, six-dimension breakdown, and prioritized intervention plan.

  • 100 queries across 2 platforms
  • Citation accuracy & content fidelity scoring
  • Competitive displacement analysis
  • Licensing deal effectiveness (if applicable)
  • Interactive HTML report + client portal
  • Priority intervention roadmap
Request Assessment →
Tier 2 · Most Popular
Ongoing Monitoring
$2,500
per month · monitoring retainer

Weekly citation tracking across all platforms with monthly trend reports and automated alerts when your Signal Integrity score drops or competitive displacement shifts.

  • 50 tracked queries updated weekly
  • Monthly trend report + SIA delta
  • Automated alerts on score changes
  • Quarterly full reassessment included
  • 6-platform coverage (Phase 2)
  • Licensing deal performance tracking
Start Monitoring →
Tier 3 · Add-on
Advertiser Intelligence
$3,500
per month · requires Tier 2

Brand-level AI visibility data: which brands does your editorial content support in AI responses? The data your advertising sales team needs to sell AI visibility packages.

  • Brand mention mapping from your content
  • AI visibility halo effect by advertiser
  • Monthly brand intelligence report
  • Competitive brand displacement data
  • Sales deck data export
  • AP Index cross-reference
Add Intelligence Layer →

Enterprise pricing available. Custom query sets, additional platforms, and white-label reporting on request. Contact us →

Request an Assessment

Get your Signal Integrity score

We'll review your submission and be in touch within one business day to scope the assessment and discuss which tier fits your situation.

You have an active AI licensing deal
Signal Integrity gives you independent evidence of whether your deal is actually working , and data for your next negotiation round.
Your traffic has declined 20%+ in the past year
The Signal Integrity report shows exactly which query categories are being captured by AI and which platforms are most responsible for your displacement.
You want to sell AI visibility to advertisers
The Advertiser Intelligence tier maps your editorial content to advertiser brand visibility in AI , a new revenue stream from your existing editorial investment.
Request Assessment

Tell us about your publication. We'll be in touch within one business day.

By submitting, you agree that Optagen.ai may contact you about this assessment request.

✓
Request received.

We'll review your submission and be in touch within one business day to scope your Signal Integrity assessment.